Tag Archives: 50%

Fiat India bets on hatchback segment, target sales for 2010 up by 50%

The automobile company Fiat India is very positive about its sales performance in the country in 2010. Rajeev Kapoor, the company’s, President and CEO revealed its latest sales predictions for the year and as per these predictions the auto major is expecting to sell 50,000 units in the country in 2010.

Last year, the company had total sales of 24,000 units. Clearly, the predicted sales for 2010 are 50% higher than the units sold in 2009. This announcement was made at the launch of Fiat’s two new models in the small car segment
– the Punto Fire Dynamic and Punto Emotion. Punto Fire Dynamic comes at a price of Rs. 4.57 lakh and Punto Fire Emotion comes at a price of Rs. 4.87 Lakhs.

Fiat is betting big on the high growth in the India’s small car segment. Kapoor said to the media, “In India, the small car category has grown by 50% last year. Not just that, this category accounted for 60% of all car sales in 2009.” Currently, Fiat India has 5.5 per cent market share in this segment. In the month February 2010, the automaker has sold 2335 units in February 2010 which is 78.38% higher compared to last years’ February sales.