Titan Targets Youth by Launching New Watch Collection

Titan Targets Youth by Launching New Watch Collection

Time has got new dimensions with the launch of new collection of High Tech Self-Energized (HTSE) range of watches. Titan Industries with this launch has targeted tech savvy urban youth population. The cost of the watches is kept between Rs 6,495 and Rs 10,995 and it could be got from the Titan showroom.

Vice President of Business Head-Titan and Retail Ajoy Chawla said, “We target to sell around 15,000 watches every year and aim to achieve 30-35 per cent market share in this fiscal”.

The opening ceremony was done by ace shuttler Saina Nehwal. The stylish watches are available in 10 designs and boast of special feature that it can be charged by any light source.

A special commercial has also been created by Ogilvy India and produced by Footcandles and has film actor Aamir Khan as their brand ambassador.

Officials told that product promotion would be done through print and outdoor, online and on-ground activities and direct mails would be sent to the Titan happy customers.

Chawla commented that this new range of watch targets the youth aged between 20 and 30 years as especially males and its special factor could relate to people who are self-driven, ambitious and motivated to achieve things in life.

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