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Adding more excitement among the hottest selling car consumers, lately the British Motor Corporation (BMC) official claimed that they have made some eye catching modifications in the vehicle.
For those of you who still have any idea about the wonder car, here is a small description: the vehicle is a small sedan that was made by BMC and its successors from 1959 until 2000. The most attracting feature about it is its space-saving front-wheel-drive layout, which allowed 80% of the area of the car's floor pan to be used for passengers and luggage and was influenced a generation of car-makers.
In fact the car has not only attracted the consumers but it’s compacted body structure, smooth top, bug ogle headlights, hexagonal framework, along with A star ratings given by majority of the clients certainly made it a nimble and fashionable inducement even among the celebrities.
Commenting about the automobile’s eye attracting features, MINI brand’s Head Manager at BMW China Automotive Trading Ltd, Izzy Zhu, commented that the biggest problem in the vehicles brand promotion was that all many of the Chinese consumers failed to understand the English language advertisements.
He added, "Before May 2009 was the first phase of MINI's development in China, when we used only English language in the brand campaign and product promotions”.