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The Federal Health Minister, Nicole Roxon, has introduced the plain packaging bill legislation with the hope that it will help in restricting the sales of tobacco without plain packaging.
Since the bill of plain packaging came into news, there have been continuous arguments. The tobacco manufacturers are of the opinion that if the plain packaging is introduced in the country then their sale will fall back and the company will face extreme losses. A Hong King-based tobacco industry has accused the government of breaching a bilateral investment treaty. However, the Australian Government is resolute of going with the bill.
The tobacco companies have threatened to take legal action if the bill is enforced upon the public. However, Roxon is determined of bringing the bill. It is believed that if the bill is passed then the bill will be ranked as toughest tobacco promotion laws in the whole world. Roxon said, “We're taking this action because tobacco is not like any other legal product. When used as intended it is lethal”.
Australia is one of those countries which have been successful in reducing the consumption of tobacco in recent decades. Still, tobacco kills about 15,000 Australian every year. The government is hoping that a stricter law like plain packaging will further reduce the sales of tobaccos and will ensure less mortality rates.