News Tonight

Commenting on the dispute between Battlefield and Call of Duty, Activision Publishing boss Eric Hirshberg is reported to have given a speech at Gamescom where he demanded an end to the war of words.

Also, he stated that competition is good, though EA’s John Riccitiello talking about his wish to see Call of Duty ‘rot from the core’ is said to be bad for their industry.

EA’s spokesperson Jeff Brown, responding to the accusations, said: “Welcome to the big leagues, Eric. I know you’re new in the job, but someone should have told you this is a competitive industry. You’ve got every reason to be nervous”.

Guitar Hero and Tony Hawk failed drastically in the market, with Tony Hawk Shred barely attracting 3000 customers in the debut month, as Call of Duty being destined for the same fate, is said to be majorly unlikely.

Hence, sales may cease going up at a similar rate at which they are going now, though it’s being hinted that Battlefield and Medal of Honor or other shooter game will lure a similar type of market share, as Call of Duty, which presently has an opinion given out too soon without necessary caution.

Moreover, Brown said: “Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take them down to 60 or 70. At that rate, they’ll be out of the category in 2-3 years”.