It has been revealed in a recent report that Wal-Mart might not be able to function under its brand name from now on. This was recently revealed as the brand is ready to launch its operations in India. It was revealed by Rajan Bharti Mittal, from MD Bharti enterprises that when the brand comes to India, it will be adopted in an Indian model and will be named according to the specific requirements of the Indian markets.
Wal-Mart is a huge chain of enterprises primarily from the US and functions in a few other nations as well. It is the first tie it is entering the Indian retail market, due to huge potential in the country. It is a matter of time to see how the shopping fanatics of the country will find solace in this world renowned brand and will make it an instant hit in no time.
For now, it is functioning in countries like Mexico, Japan and a few other nations, under different names, suiting the needs of those nations.
“Our partnership with Wal-Mart will take a natural progression and we will start having a dialogue on how to take it forward keeping in mind the fresh development on FDI”, revealed Mr. Mittal. It was further added that they hope the firm will bring great success to the nation’s retail business and will work well for both the partners.
Wal-Mart sure wants to be functioning under their own brand name in India, but time will tell what is more suited according to the needs of the Indian markets, and then the decision will be taken accordingly. Many know about the huge brand name but many still don’t. This might be one of the contributing factors towards making a decision.’