Category Archives: Tarun Jha

Skoda Unveils Sedan Rapid

Are you fond of cars? If yes, then you have a new model in the Indian car market, from Czech carmaker Skoda, to freak on.

Skoda on Wednesday launched its new mid-sized Sedan Rapid in India. The newest car model has been priced averagely between Rs. 6.75 lakh and Rs. 9.19 lakh (ex-showroom Delhi).

Skoda Auto AS is the Czech unit of car maker Volkswagen AG. Thus, the pricing strategy of the new Sedan Rapid aims to successfully live the toughest and the direct competition that the model will have with other good selling car models in the Indian market including Maruti Suzuki India’s Swift DZire, Hyundai Motor Corp.’s Verna and Volkswagen’s Vento.

Skoda Auto India has high hopes that the new model Rapid will efficiently survive the competition in the Indian market and will soon become the best-selling car in the country.

“India is a very important market for us. There was a gap between our compact car Fabia and the sedan Laura. To fill that gap, we have launched the Rapid in the C segment”, Skoda Auto India Marketing Head Mr. Tarun Jha said in his statement while highlighting details about the company’s newest model.

Rapid is available in both petrol and diesel variants. Also, the model has been powered with 1.6 litre engine with its base of group firm VW’s Vento platform.

While discussing about the company’s expectations from the sales of the new sedan Rapid, Skoda Auto India Associate Director (sales and after sales) Mr. Ashutosh Dixit said that the company has set a target to sell 2,000+ cars every month and they have crossed their fingers to grow the sale of the C segment cars by approximately 5% this year.