Category Archives: Volkswagen

Skoda Unveils Sedan Rapid

Are you fond of cars? If yes, then you have a new model in the Indian car market, from Czech carmaker Skoda, to freak on.

Skoda on Wednesday launched its new mid-sized Sedan Rapid in India. The newest car model has been priced averagely between Rs. 6.75 lakh and Rs. 9.19 lakh (ex-showroom Delhi).

Skoda Auto AS is the Czech unit of car maker Volkswagen AG. Thus, the pricing strategy of the new Sedan Rapid aims to successfully live the toughest and the direct competition that the model will have with other good selling car models in the Indian market including Maruti Suzuki India’s Swift DZire, Hyundai Motor Corp.’s Verna and Volkswagen’s Vento.

Skoda Auto India has high hopes that the new model Rapid will efficiently survive the competition in the Indian market and will soon become the best-selling car in the country.

“India is a very important market for us. There was a gap between our compact car Fabia and the sedan Laura. To fill that gap, we have launched the Rapid in the C segment”, Skoda Auto India Marketing Head Mr. Tarun Jha said in his statement while highlighting details about the company’s newest model.

Rapid is available in both petrol and diesel variants. Also, the model has been powered with 1.6 litre engine with its base of group firm VW’s Vento platform.

While discussing about the company’s expectations from the sales of the new sedan Rapid, Skoda Auto India Associate Director (sales and after sales) Mr. Ashutosh Dixit said that the company has set a target to sell 2,000+ cars every month and they have crossed their fingers to grow the sale of the C segment cars by approximately 5% this year.

Top Stories in Indian Automobile Sector this week

This week, BMW India said that the luxury car maker will be aggressive about Indian market and will bring out coupe version of 6 series. The company has also planned to launch BMW 3 series convertible by the end of this year in India.

BMW has been doing pretty well in India and owns mor than 40% market share in premium car segment. The company president Andreas Schaaf is confident that they will be able to sell over 10k cars this year. The company has already sold 5364 cars till July. With the new model launch and better marketing efforts, the company can reach around 50% market share in India.

BMW X3 launch was delayed in India due to technical reasons. The car has been recenly launched with starting range of Rs 42 lakh.

To compete with market leader BMW, Audi has reduced the price of 2.0 litre TDI engine Q5 price to 35 lakh. Audi has been trying hard to increase its market share in India. As other markets in Eurozone and US still face lower sales, the premium car segment has been growing in India.

BMW has also raised its Chennai plant capacity to meet rising demand in Indian market. The company has capacity of making 11k SUVs and cars at present.

Another car maker betting high on the Indian market is Renault Nissan. The company informed that its Chennai facility has reached 100k petrol engine milestone. The plant started petrol engine manufacturing May 2010.

The Chennai facility manufactures Renault Fluence and Micra at present and plans to shortly start Renault Koleos and Nissan Sunny. Companies are expecting mid size car markets to have better growth in coming quarters.

Volkswagen was not able to impress the Indian consumer with its Jetta. However, the company is trying hard to bring back customer interest with an updated version launch. The Jetta comes with diesel engine and offers better performance.

Jetta Trendline is priced at Rs 13.8 lakh while Jetta Highline DSG comes with a price tag of Rs 17.47 lakhs. Time will tell if Indian consumers will buy the car which offers good performance but seems expensive at current price tag. There are many other options in this price range and some cars which offer better value for money.

Hindustan Motors-Mitsubishi has launched limited edition Mitsubishi Outlander Chrome with a price tag of Rs 20.5 lakh. The car comes with side skirts, upgraded interiors, LED floor illumination lamps and many other features which add class. There are many more options for SUV lovers in India now.