It seems that after lingering for long after 2009 recession, the Pretoria Portland Cement (PPC) is all set on its mission to recovery. Backed by its newly upgraded technology, the Company is expecting to extend its cement production capacity by a staggering 30%. Of lately, the Company had faced tough time when the local demand could not be met while the international demand was growing.
The SA’s biggest cement maker will churn out and sell premium products in its new R699m largest manufacturing facility in Pretoria. The mill was commissioned last year.
Confirming the news, Kevin Odendaal, the company’s investor relations and Strategy Manager, said, “It (the new technology) is extremely efficient on electricity, up to 30% more efficient, which is especially relevant, considering that the plant will run at high volumes”.
The Company had been quite disappointed with the loss it incurred as 5% of the market went in imports and further, it is concerned about subsidized imported cement.
Meanwhile, the Company is planning to expand its wings elsewhere in Africa in order to compensate for the loss it incurred during poor sales at home. Moving further, the Company is considering refurnishing other plants within three to five years.